ASH Wales Case Study

The Problem

ASH Wales wanted to find out people’s pre-conceptions about illicit tobacco in order for them to form a better understanding of behaviour change and construct the right messaging.

The Solution

Through qualitative, quantitative research methods, and other data gathering techniques, we were able to break down barriers between ASH and the people of Wales, providing illumination on the who, where, how and why of illegal tobacco. The service provided was an online survey of 10 questions to 1,500 people in Wales.



ASH Wales were able to leverage the results to approach the right people with the right message, at the right time. A complete marketing revolution.

We particularly needed a more efficient service, with such a tight deadline. We received exactly what we were looking for and on schedule. Even when we asked for a little more detail, the results came back to us promptly. As a charity organisation, we needed something fairly low cost. This service attended to our needs and advised us on how to get the most bang for our buck.”

Adele Pember
Creative Design and Marketing Officer

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