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Research & Insight

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At Communicorp UK we offer an insight and research service which helps you understand your customers. Our services deliver actionable customer insights which inform important business decisions so they can be made with confidence and helps clients better engage their customers.

We are a Market Research Society Company Partner and our research methods include both quantitative and qualitative methodologies, including face to face and on street research, online panel research, creative concept testing, focus groups and insight communities. The method chosen depends upon the brief and requirements; but the aim is always to help you…

Consult

…with your customers, stakeholders and end users

This is arguably one of the most important pieces of information you need to develop an effective marketing strategy. Consulting with your customers can help you determine if you’re aiming your product or service at the right people. We will help your business grow by making sure you are on target.

Benchmark

…where do you stand relative to your competitors versus what the internal perception of your brand is? Are you the market leader, a new entrant or middle of the pack? Benchmarking against your competition allows you to streamline your pricing and promotional strategies for success. We can help suggest changes to improve your organisations people and processes.

Understand

…when your customers are buying from you, or considering it, what is it about your product or service specifically that drives them to you?

Gaining insight into what thought processes your customers go through prior to purchasing will give you the competitive advantage you need over the other businesses in your industry. Understanding your customers allows you to fine tune your sales, marketing and conversion tactics to vastly improve performance across all measures making you not just more efficient, but more successful.

MEASURE

We’ve all spent marketing budgets and not received the response we hoped for, right? Measuring a marketing campaign enables you to understand where your customers consume media and why these platforms will be the best for you to be on. Spending your budget wisely will give you a guaranteed better return.

How It Works

At Communicorp UK, we make it simple for you to gain game changing insight for your client.
STEP 1 - CHAT

Your account manager will have an initial chat with you to discuss your basic requirements and needs for your business. This will really help us to get to know you and what you are trying to achieve.

STEP 2 - CONCEPT

Tell us what you want, simple as that! Our team of experts in analytics, research and insight, have extensive experience working across a variety of industries and deploy various techniques to get you the answers to those burning questions.

STEP 3 - RESULTS

As a certified MRS Company Partner, we provide the highest quality research service using the most up to date methodologies to deliver game changing insights for businesses. We will take your marketing strategy to the next level.

Contact a member of the team

Our Work

ASH Wales

ASH Wales needed to to assess the scale of the illicit tobacco market in Wales.

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Traveline Cymru

Traveline Cymru wanted to better understand their 16-24 year old demographic and their travelling habits.

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Stagecoach

Stagecoach wanted to better understand non and infrequent bus users who use Stagecoach services, as well as (where applicable) what made them stop using services.

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Get in touch

If you would like to know how Communicorp UK could help your business or you are keen to hear more about career opportunities, please drop us a line.