Who are we
WE ARE HOME TO SOME OF THE UK’S MOST POPULAR STATIONS, KEEPING OVER 3.1 MILLION ADULT LISTENERS ENTERTAINED EVERY WEEK.
Source: RAJAR/Ipsos-MORI/RSMB six months ended Mar 2023 within the Communicorp UK TSA
Why Radio Advertising
Radio provides reach, with 89% of UK adults tuning in each week; resonance, as an emotional influencer with the power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent.
Ad avoidance for radio is the lowest out of all mediums, making it a standout choice for those looking to cut through the noise to reach their customers effectively. And, radio has always had the contextual edge, being consumed in and around other activities and habits.
Radio advertising produces
revenue ROI for every one pound spent.
Radio as a medium is rated at only
Radio targets the right people at the right time
Our stations carry different interests and as a result different audiences. Choosing the right station for your brand can be the difference between a successful campaign or not.
We use targeting tools that focus on people’s passions, motivations and mindsets. Allowing you to reach our audience in the moment:
- Time of day/week
- Consumer context
Simply put, radio allows you to target the right customers at the right time.
“Radio ad breaks generate 30% higher levels of positive engagement than other mediums”
Radio Sponsorship and Promotions
Radio sponsorship and promotions work in a similar way to regular air-time promotions, but instead of playing between other ads in a slot, you get to be the champion for a specific segment on radio. This could be a competition, a giveaway or a specific show like the weather, news or a particular host’s show.
Sponsorships and promotions like these are massively popular with a very distinct listenership and give you a chance to get contextual advertising perfect.
Each segment that you can sponsor has its own specific tone and content which you can follow according to your objectives.
Combining radio with other mediums
Advertising on the radio is a great way to build brand awareness, engage your target audience, getting the most out of your marketing budget and grow your business. Combining radio with other mediums such as digital, outdoor or television, can maximise the overall success of any campaign. Studies have shown that radio can boost brand browsing by 52% and by using multiple touch points customers instantly recognise and remember a brand increasing overall brand awareness.
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