Who are we
THE MOST SUCCESSFUL BRANDS IN THE WORLD UNDERSTAND THE VALUE OF CONSUMER INSIGHT.
Do you want to surpass your competitors and take the guesswork out of your strategic planning? At CCUK, our independent market research agency can help brands grow no matter the research need.
Reaching the right audience, at the right time, with the right message, doesn’t happen by luck. Companies invest extensive energy into understanding what makes their audience tick and how to connect with them in a way that allows their brand to stand out. This is where market research comes in. Using a collaboration of behavioural science techniques market researchers are able to uncover and build an understanding of consumers’ behaviour and from that build effective strategies. Without market research, brands can miss out on conversion opportunities and end up spending more on marketing without reaping the rewards.
our research solutions
Our Market Research agency can help you navigate the benefits of research by;
- • Consumer segmentation and profiling
- • Brand Development
- • Ethnography
- • Behaviour Change
- • Customer closeness
- • Observation
- • Mystery shopping
MEDIA, ADVERTISING AND PACKAGING
- • Concept and creative planning and testing
- • Monitoring and Evaluation
- • Brand and Ad Tracking
NEW DEVELOPMENT/SERVICE AND INNOVATION
- • Co-creation workshops
- • Ideation community panels
- • Innovation groups
- • Focus groups
Understanding your customers
A successful brand or creative strategy starts with a solid audience understanding. Knowing the needs and wants of your target audience ensures you can provide them with a product or service that meets those needs, in turn encouraging brand loyalty and association. Carrying out research is a great way to gain insight into your target audience. Whether that is carrying out surveys or looking at past consumer data and understanding what has resonated with consumers previously. Sometimes we can miss judge who our product or service is reaching and can find ourselves disregarding a huge part of our target audience without even realising. Research allows the consumer to share their thoughts rather than a brand having to guess or make assumptions. Once a clear understanding of your target audience has been collected, a strategy can be built to effectively communicate with them.
Measuring the effectiveness of your marketing
The journey doesn’t stop when you launch your campaign. To truly get the most out of your campaign, it is worthwhile examining the outcome. What did the consumer like about it? What parts of it provided the best reactions? What could make it better? These are all questions research can answer, offering insight into your brand’s perception and awareness pre and post-campaign. Post-campaign evaluation is vital to understand the overall success and provide insight into what has had the best impact on ROI.
Looking for new opportunities
With research, you can unlock untapped potential and never miss a trick. Carrying out market research can help your brand identify new marketing opportunities. No one knows more about what they would like to see in the market than the customer themselves. Using research tools such as focus groups and co-creation workshops can help your brand retrieve insight and promote innovation. Not only that but carrying out this research can help uncover areas of your current strategy that can be further developed to yield even better results.