Who are we
AT CCUK WE ARE LEADING THE WAY IN MOBILE DIGITAL OUT OF HOME TECHNOLOGY AND HELPING BRANDS CREATE AN OUT OF HOME STRATEGY THAT IS BUILT FOR SUCCESS.
Our iVan’s and iWalker’s are the perfect way to make a bold statement and get your message out there in an unexpected way.
Why Mobile Digital Out of Home
Mobile Digital Out of Home technology is a great way to capture the public’s attention, as well as reaching those who are overlooked by traditional media. Our digital products are a fantastic way of getting important messaging out there in an unexpected way. Research has found that 90% of the UK is reached by Out of Home advertising. With such a vast reach opportunity, it makes sense to consider how Out of Home advertising could be incorporated into your marketing strategy.
What is Mobile Digital Out of Home
Out of Home advertising is one of the oldest forms of advertising but don’t let its age fool you it still packs a punch, with the incorporation of digital elements leading the medium into the future.
Mobile Digital Out of Home has seen rapid growth due to the versatility of the medium. With the power to change content dynamically based on data such as who is looking, how many people are looking or the age of the lookers, gives DOOH the opportunity to make messages contextual and relevant. Combine this with the wide reach of an already well-established network of OOH and DOOH signage and you’ve got yourself a formula for advertising success.
Mobile Digital Out of Home advertising is an interactive strategy. It offers you the ability to create eye-catching campaigns and engage with your audience in a way no other media can. The medium’s effectiveness comes from its ability to capture the public’s attention, as well as reaching those who are overlooked by traditional media.
Did you know?
of consumers make purchasing decisions when out of their home.
of consumers who see a digital billboard advertisement could recall the exact message they saw.
of UK retailers regards digital billboards as an opportunity to significantly increase brand awareness.
of the UK is reached by Out of Home advertising.
Mobile Digital Out of Home Analytics
Mobile Digital Out of Home offers the reach of traditional Out of Home advertising but with digital insights. Footfall and traffic analytics can help you gain an understanding of who is seeing your ad and for how long to better position yourself. Facial detection technology helps you unlock valuable demographic insights. The technology breaks ‘watchers’ down into distinctive demographic brackets.
Combining Mobile Digital Out of Home with other mediums
Studies have shown that Mobile Digital Out of Home can deliver positive uplift as part of an omnichannel campaign. The medium can help boost search traffic, website visits and social media mentions, showing when combined with other mediums such as online advertising, Mobile Digital Out of Home can increase the success of your campaign (exchangewire, 2021).
Mobile Digital Out of Home inspires action in consumers and encourages your audience to engage with your campaign on other channels such as your online digital advertising (The Neuron, 2021).